Holiday shoppers plan to spend less, buy gift cards

Holiday shoppers plan to spend less, buy gift cards


Simple shopping lists may help. As it turns out, most Americans aren’t asking for clothes or electronics. Instead, 4 in 10 hope to unwrap gift cards — especially from Amazon, Visa and Wal-Mart.

“We saw this trend [of increasing popularity of gift cards] rise over the past five years or so,” Gonzalez said. “You used to dread getting a gift card, thinking, ‘What am I going to do with it?’

“But I think it has a lot to do with the fact that you can use it from home, you can use it whenever you want, and you have a little more leeway in terms of what you’re buying with it,” she added.

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